There are endless options for consumers when it comes to buying furniture. From online marketplaces to big box stores – it can be hard for a family-owned business to stand out against over 47,000 furniture store options in the United States. For Five Star Furniture, located in the Chicago suburb of Oak Lawn, Il, advertising is key to bringing in customers and boosting brand awareness. Which is what brought them to the idea of bus advertising with Pace and Adsposure.
Bus Advertising with Pace Rounds Out a Diverse Marketing Mix
Mike Suleiman, owner of Five Star Furniture, says they employ a diverse set of advertising methods to connect with their audience effectively. He shares that Five Star utilizes billboards, print media, social media platforms such as Facebook, Instagram, and TikTok, and maintains an online presence through their website. However, they just recently stepped into advertising on Pace buses with Adsposure.
The reason behind advertising with Pace and Adsposure was simple. Suleiman expresses, “The real reason behind the bus advertisements was to actually see these ads all over the street, all over the city of Chicago.” The primary objective was not solely to drive online sales but also to encourage customers to visit their physical stores. Suleiman emphasizes the value of having your brand featured on buses that move alongside potential customers’ cars or other buses they may be riding. It’s a strategy that guides and directs customers right to their store locations.
And it’s working! Five Star Furniture has seen “an increase in traffic overall” by utilizing bus advertising with Adsposure and Pace. Not only do the advertisements bring more people into the stores, but they are also catching people’s attention throughout the Chicago suburbs.
Suleiman says that there are customers that have photos of the buses on their phones when they come in to shop at Five Star Furniture. Additionally, many who stop by one of their five locations say that they’ve seen buses on nearby streets and highways.
Five Star Furniture Stands Out with Showroom Size and Selection
Since the beginning, Five Star Furniture has been a family business. Five Star Furniture was opened in 1986 by Suleiman’s late father, with just his father and mother running the store. Over the years, and with the help of friends, coworkers, and many of his family members, Mike Suleiman has seen Five Star Furniture grow from one location to five massive showrooms in suburban Chicago, with over 70 employees.
Suleiman highlights a few key aspects that set them apart from other retailers in such a crowded market. One of the most notable features is the sheer size of their showrooms. He proudly mentions, “We have the largest footprint on Cicero Avenue with over 65,000 square feet of merchandise on display.” Furthermore, a significant portion of their product inventory is readily available for immediate delivery. They cater to a wide range of furniture tastes, including traditional, modern, contemporary, and even French provincial styles.
Suleiman believes that his father would be proud of the current state of Five Star Furniture, simply stating, “My father’s hard work did pay off.”
A Variety of Ad Formats Equals Increased Impressions for Five Star Furniture
The impact of bus advertising with Pace and Adsposure on Five Star Furniture’s brand visibility has been nothing short of remarkable. Suleiman proudly says, “So seeing a bus, especially those full wrap buses, it does make you proud, especially when you’re with your family or your friends. Any of our friends who pass by the bus, they will send us pictures.” For Suleiman, the sense of pride and recognition that comes from having his family’s business showcased in front of the entire city is immeasurable.
Five Star Furniture has three different formats of advertisements on Pace buses.
Their full wrap advertisement covers all four sides of the bus, and their branding can be seen from every angle. This ad type is perfect to maximize exposure, reaching pedestrians, drivers, and passengers.
The super tail format is perfect for drivers and front seat passengers sitting in traffic behind the bus – where they have extended exposure to Five Star’s logo, phone number, and showroom locations.
Lastly, their extended kong advertisements are unique and eye-catching as they pull up beside cars in traffic and at stop lights. All three ad formats work together to increase brand recognition and drive customers straight to one of Five Star Furniture’s showrooms.
Overall, the bus advertisements with Pace and Adsposure have helped to build awareness around Five Star Furniture, and bring more people into their five stores and drive online activity.
Let Adsposure Level Up Your Store’s Advertising
For many store owners, delving into the world of bus advertising can be a daunting task. Suleiman shares his experience working with Adsposure and Chicago-based Account Executive Kristi. He notes, “Our local rep with Adsposure, Kristi, came in and she helped us get through the whole thing. She broke it down. She gave us great pricing. And she was very knowledgeable on what Adsposure had to offer.”
Our sales team at Adsposure is ready to help you elevate your advertising and expand your reach, just like Five Star Furniture has!
If you’re considering a unique and effective way to promote your business in the Chicago suburbs, bus advertising with Adsposure and Pace Suburban Bus could be the catalyst for your brand’s success. Reach out to our team and let us help you move your message!