According to the Federal Transit Administration, 28 million people in the United States are dependent on public transportation (FTA). And as we rebound from a dip in ridership during the COVID pandemic, more and more people are taking public transportation every day. But keeping these services running efficiently requires sustainable revenue – beyond fare collection and government dollars. That’s where an innovative advertising partner can step in, to help the agency tap into transit advertising options that are unused or underutilized sources of additional revenue.
Bus exterior and shelter ads are among the most sought-after and proven revenue generators for transit authorities nationwide. In fact, 75% of adults have noticed transit advertisements in the past 30 days, highlighting their effectiveness in reaching a broad audience (OAAA).
However, focusing solely on these formats leaves additional revenue opportunities untapped. Public transportation agencies possess various valuable assets that can generate revenue beyond traditional exterior advertising. For example, digital screens inside buses offer dynamic ad placements to a captive audience, and transit kiosks provide premium advertising space in high-foot-traffic areas. By capitalizing on these transit advertising options that often go unnoticed, transit agencies can diversify their revenue streams while enhancing the rider experience.
Advertising On Demand Response Vehicles
As demand response vehicles continue to grow in popularity – from paratransit vehicles that provide transportation solutions to riders with specific needs to ride sharing options that rival Uber – their exterior and interior space is an untapped revenue source for many transit agencies.
There are many benefits to including demand response vehicles as part of your advertising program – check out our recent blog on why these vehicles are a perfect advertising solution to reach the community. And for many transit authorities who may already include demand response vehicles in their program, think about the types of advertisements that are allowed. If it’s limited to small format options – like kings and interior cards – it may be beneficial to consider allowing larger format ads that bring in increased revenue and are in demand for businesses looking to make an impact.
Increased Interior Advertising Opportunities
Another commonly forgotten about transit advertising option is the interior of your vehicles. From leveraging interior cards for messaging that requires increased time with their audience, to adding vinyl ads all over the bus, and even expanding into digital – there are many options for interior advertising that you may not be utilizing to their fullest potential.
One successful example of innovative advertising was the Total Interior Takeover campaign with SORTA/Go Metro in Cincinnati. A local streetwear brand, Go(o)d Co, wanted to connect with bus riders in a bold, immersive way. By identifying 35 unique advertising spaces inside the bus—including the back wall, seats, and interior panels—we transformed the vehicle into a moving art piece. This approach not only created a striking visual experience but also unlocked new ad inventory that would have otherwise gone unused.
And don’t forget about digital options that are gaining popularity. Screens inside of buses, streetcars, and even ferries allow for a rotation of ads and public service announcements that keep riders informed and also entertained. Plus – these are easily managed and do not require installation or removal like physical vinyl advertising.
Your Buildings Could Be Billboards
Lastly, another revenue generator for transit authorities that is often overlooked are transit centers and stations. These buildings see heavy foot traffic daily, making them prime real estate for advertising. By leveraging available wall space, digital displays, and even exterior surfaces, transit authorities can transform their stations into high-impact marketing platforms.
However, there are often concerns when it comes to advertising in stations and transit centers. Many agencies hesitate to maximize their potential due to logistical challenges, perceived costs, or concerns about disrupting the rider experience. But, innovative approaches have shown that these barriers can be addressed while creating significant revenue streams.
For instance, digital displays can be integrated seamlessly into existing infrastructure, providing dynamic advertising without cluttering spaces or requiring structural modifications. Strategic placement of wall wraps and banners ensures they enhance, rather than obstruct, wayfinding and station aesthetics. Additionally, partnerships with brands for station sponsorships and naming rights can generate substantial long-term revenue, helping fund facility improvements and rider amenities.
Brands looking for high-visibility placements can benefit from advertising in these locations, where commuters spend extended periods waiting for buses and trains. With the right strategy, transit officials can generate significant revenue without compromising station functionality, aesthetics, or the passenger experience—turning these spaces into assets that work for both riders and the agency.
Let’s Elevate Your Advertising Program
By thinking beyond traditional revenue sources and embracing innovative transit advertising options, transit authorities can unlock new streams of income that help sustain and enhance public transportation services. Whether it’s utilizing demand response vehicles, maximizing interior ad space, or transforming transit centers into high-impact marketing platforms, these strategies provide untapped potential for growth.
Partnering with the right advertising team can ensure these assets are fully optimized, bringing in sustainable revenue while keeping communities connected. Now is the time to elevate your transit advertising program and turn overlooked spaces into valuable opportunities. Connect with the Adsposure team to learn more about what it’s like to work with the Transit Advertising People!
