The Ken Nunn Law Office builds brand recall with transit advertising

Over 50 years of trust in Indiana

The Ken Nunn Law Office has been part of the Indiana legal community for more than 50 years. At the time of the campaign, the Law Office had over 100 employees, including 16 lawyers, and had handled the most injury jury trials for 24 years running. It is consistently listed among the top firms in the state. 

A record like that raises a practical question: how does an established firm keep building brand recall and driving business? For the Law Office, the answer includes advertising. In 2024, Ken Nunn said his phone rang about 250 times a day, and he credited all of his advertising for it. The firm invests in a variety of law firm marketing options, and transit advertising is one of them.

With many options for advertising in Indianapolis, Adsposure is proud to work alongside the Ken Nunn Law Office as its official advertising partner. Adsposure partners with IndyGo to provide transit advertising opportunities in Indianapolis, and the firm takes full advantage of them.

With over 20 buses running around the city, the Law Office is impossible to miss.

IndyGo and Adsposure in Indianapolis

IndyGo is Indiana’s largest public transit system and serves Marion County. Adsposure is the official transit advertising partner of IndyGo, selling exterior and interior advertising on its buses, including the 60-foot articulated electric buses that run the Red Line, and producing and installing the ads.

A sizeable part of the advertising revenue goes back to IndyGo. For advertisers, that means a campaign does two things at once: it builds the brand, and it supports a transit system that residents rely on. Anyone who has recently visited Indianapolis, whether in the city center or the suburbs, has likely seen the bold red and yellow buses carrying full wrap ads for the Ken Nunn Law Office.

A full wrap is effectively a 40-foot rolling billboard moving through the streets, and a campaign at this scale is hard to match.

Why the full wrap

The Law Office chose the full wrap strategically. The team knew smaller ads might not deliver the impact they wanted, and covering the entire bus lets the firm capture attention from people on the go.

A full bus wrap covers the whole vehicle, including the windows, which use perforated vinyl so riders can still see out while the ad is visible from the street. That gives an advertiser the largest possible canvas for a name, a message and a phone number. Scale matters as much as format. Because so many buses carry the firm’s wrap, a person moving around Indianapolis is likely to see one of the Law Office’s buses wherever they are in the city.

Repetition is how recognition is built. The more often people see the same name in the same familiar places, the more it becomes part of their routine, and the more likely it is to be the name they think of first.

Ken Nunn valued how people run into the buses in the course of ordinary life. You could be sitting at a restaurant and see one go by. You could be on the way to the hospital, or getting home from it, and see one there too. That steady presence in daily life has made bus advertising a powerful tool for keeping the Law Office at the forefront of people’s minds.

The goal of all that visibility is simple: be the firm people think of first. When someone is deciding which law firm to call, the Ken Nunn Law Office should be top of mind. That awareness supports the firm’s reputation across Indiana and its standing in injury and wrongful death law.

Ken Nunn called the partnership a good investment of time and money. The combination of Adsposure’s transit advertising program through IndyGo and the firm’s commitment to its brand made for a strong recipe for success.

Formats that fit professional services

Beyond full wraps, Adsposure offers bus billboard ads on the King, Queen and Kong side panels, partial side banners that work well across several buses at once, and rear ads, including Supertail formats, that are seen by drivers behind the bus. Each side panel family comes in base, Extended and Super coverage levels, and a King and a Super King are separate products.

Inside the bus, Interior Cards at eye level and ceiling placements give riders time to read, which suits services that need a few lines of detail such as a phone number or website. Shelters add a fixed presence in a neighborhood or corridor. Availability varies, and Adsposure confirms current options before planning.

How a law firm can plan a transit campaign

Start with the goal: name recognition across a city, awareness in a particular area, or support for a seasonal push. Adsposure then recommends the mix of formats and the number of buses that fit the goal and the budget. For building familiarity, Adsposure recommends planning for three months or more, so the message becomes part of people’s everyday routine.

Keep creative simple and bold: the firm name, one clear idea and a phone number or web address that can be read at a glance. Buses are assigned daily and routes change, so Adsposure plans format, timing and city rather than promising a specific street. We develop the best campaign plan before the creative begins.

For law firms weighing their options in Indianapolis, transit advertising with IndyGo and Adsposure puts a brand on the streets where people live, work and travel every day. It works alongside other marketing channels, adding a real world presence that is part of the city’s everyday scenery.

Adsposure helps match the right format, timing and creative to each campaign, from full wraps to other exterior and interior formats.

Adsposure, The Transit Advertising People

Adsposure is The Transit Advertising People. Our focus is transit and only transit, which means we bring specialist knowledge of IndyGo and of the formats that work for professional services brands, and a personalized team for every market we serve.

Want to see which transit advertising formats work well for law firm marketing? Talk to Adsposure, The Transit Advertising People, about advertising on IndyGo.