How Adsposure and Metro turn stations and shelters into St. Louis advertising
Written by AdsposureMay 20, 2026 | 3 Min Read
AboutThe public transit system serving the St. Louis region, including the MetroLink rail system and its stations. Adsposure has been Metro’s advertising partner since 2025.
IndustryPublic Transportation
HeadquartersSt. Louis, Missouri
Key programs- MetroLink station wall murals
- Transit shelter network
- Station shelter posters
- Rail exteriors and interiors
Challenge
In a growing market like St. Louis, a brand needs both high-impact visibility and street-level frequency, and a transit authority has to offer both in one program. Metro’s stations and shelters give it a way to do that, but a premium station asset works best as the foundation of a broader campaign rather than as a stand-alone buy, helping advertisers build stronger local recognition.
Solution
Adsposure sells advertising across Metro’s station and shelter assets. At the MetroLink Stadium Station, a wall mural, also called a station wallscape, delivers the initial impact. Transit shelters across the city add daily frequency among drivers, pedestrians and local shoppers. Together they let a brand reach both big event crowds downtown and daily commuters in every neighborhood.
Result
- Live Nation used the Stadium Station wall mural to promote a Busch Stadium concert and reach large crowds next to the venue.
- Shelters add daily frequency among drivers, pedestrians and shoppers across the city, not only riders.
- Adsposure is exploring more wall mural locations at other key stations across St. Louis.
A cornerstone placement
A wall mural at a major station commands attention. At MetroLink’s Stadium Station, a Live Nation mural promoted a concert at Busch Stadium and reached the crowds heading to the venue. A placement like this is a cornerstone element: designed to be the foundation of a broader out-of-home campaign, not to stand alone.
The mural provides the initial wow factor. Transit shelters throughout the city supply daily frequency. A common misconception is that shelter advertising only reaches transit riders. In reality, shelters act as community-wide billboards positioned along main streets, at busy intersections, and in popular shopping districts, so they reach drivers, pedestrians, and local shoppers as well as riders.
Unlike a highway billboard that a driver glances at for a split second, a transit shelter meets people exactly where they are, at eye level. People who are on the move or waiting at a stop have time with the ad. That extended exposure suits a message that asks the audience to act, such as a call to visit a website or scan a code.
Dominating a destination
A station placement lets a brand own a major destination, while the shelter network builds presence in every neighborhood. Station spectaculars and station shelter posters are other options for advertisers who want to build around a station. St. Louis is also the one Adsposure market that offers rail exteriors and interiors.
“While it’s a natural fit for major entertainment, this premium space is a game-changer for any business or organization looking to reach huge audiences.”
Jarod Basta, Media Sales Executive, St. Louis, Adsposure
What the program means for Metro
Adsposure dedicates its efforts solely to transit authority partners. For Metro, that means a partner that sells the advertising across its stations and shelters and takes care of design, production and installation. Each station and shelter campaign turns transit property into advertising space that works for the advertiser and adds revenue for the system. Adsposure has partnered with Metro since 2025, and the team in St. Louis is actively exploring new wall mural opportunities at other key stations.
Cornerstone elements like a station mural are in high demand, so the Adsposure team recommends planning early and bundling a future mural placement with a high-frequency shelter package. Contact the St. Louis team to talk through what is available.
Thinking about what transit advertising could do for your authority? Talk to Adsposure, The Transit Advertising People, about your advertising program.
