Transit Advertising: The Great Equalizer
Written by AdsposureJan 14, 2022 | 2 Min Read
Wide Audience Reach: Bus advertising reaches people across different locations and demographics as buses travel along their regular routes
High Visibility: Large-format ads on buses are hard to miss, making them effective for capturing public attention.
Community Awareness: Broadlawns Medical Center in Des Moines uses transit advertising to inform residents about accessible, affordable, high-quality healthcare services.
Multiple Advertising Formats: Advertisers can use large bus-side banners, rear advertisements, and interior cards to communicate their messages.
One of the great things about transit advertising is the market-wide reach that buses receive while conducting their service routes, combined with the visibility of large format advertising.
One of the great things about transit advertising is the market-wide reach that buses receive while conducting their service routes, combined with the visibility of large format advertising. A win for marketing teams is the fact that if there’s a bus driving on the road, everyone in view of the bus will see the ad.
That’s why Broadlawns Medical Center in Des Moines, IA, loves using transit advertising from Adsposure.
Broadlawns Medical Center offers services to address a wide array of healthcare needs including a hospital, emergency services, with both inpatient and outpatient services, as well as a wide array of other services that are offered by the over 1,200 staff and 100 physicians that are serving Des Moines everyday.
Making Sure Your Message is Received
For Broadlawns, accessibility is key in everything they do, as their goal is to be able to treat everyone in their community. That accessibility translates to their advertising.
Public Health & Healthcare Advertising Work on Transit Mediums
Public health advertising is a hallmark of transit advertising because of its connection to the community and accessibility.
Broadlawns Medical Center is one of many of our health advertisers who takes full advantage of our advertising opportunities.
A big reason is the market-wide reach that the medium provides. If your message is relevant to the entire community or a large subset of the community, bus advertising fits well because the buses travel across the market, and generate really high impression totals. Exactly what marketing teams in healthcare are often looking for.
Getting support for your transit campaign
Every effective campaign starts with a clear goal and a partner who knows the market. If you want to reach your community across Louisville or any of our markets it helps to see how transit advertising works in practice. Park DuValle’s story and the Adsposure team are two good places to start.
Talk to our Team
