Capitalizing off Brand Recall with Golden Rule and Transit Advertising
Written by AdsposureFeb 04, 2022 | 3 Min Read
Increase Brand Visibility: Transit advertising turns buses and other public transportation vehicles into mobile billboards that promote brands across busy streets and neighborhoods.
Reach a Broader Audience: Advertisements on transit vehicles expose brands to commuters, pedestrians, drivers, and local residents throughout their daily journeys.
Maximize Advertising Exposure: Public transit vehicles travel along established routes, providing repeated brand impressions across different locations and times of day.
Promote Local Businesses and Services: Transit advertising helps businesses increase local awareness, promote products, and connect with potential customers in their target markets.
The fact that it’s a partnership with a transit authority that works for and benefits the community helps boost its credibility, while the sheer size of the bus offers something nearly impossible for a private company to emulate at a cost-effective price.
There’s something about bus advertising that elevates it above other forms of advertising.
The fact that it’s a partnership with a transit authority that works for and benefits the community helps boost its credibility, while the sheer size of the bus offers something nearly impossible for a private company to emulate at a cost-effective price.
It adds an air of legitimacy for a company, and that’s one of the many reasons why Golden Rule Plumbing Heating and Cooling in Des Moines has worked with us at Adsposure year after year.
Transit Ads take your marketing to the next level
Golden Rule has been working in the greater Des Moines area for 22 years. While they started as just a plumbing company, they’ve since expanded into the HVAC world.
Ever since, advertising in one way or another has been crucial to their success.
Johnson’s hope is that you call the Golden Rule because you see their fleet across the city, you hear their ads on the radio and tv, and most importantly several fully wrapped buses ferrying people all over the Des Moines Market. “That top-of-mind awareness is everything in our world,” he said. This is all because of the strong recall ability of transit advertising. In a study by the OAAA, out-of-home advertising had the highest percentage of ad recall of any other form of advertising. It’s not competing for attention from other forms of entertainment and it connects with people while they’re engaged with their world.
Bus Advertising elevates an existing fleet
Johnson was a hard sell on bus advertising initially.
Golden Rule already had a fleet of 50 work vehicles, with noticeable yellow graphics, making house calls every day.
Helping Golden Rule succeed
We made it easy for Johnson and the rest of the Golden Rule Team.
They didn’t know what exactly they wanted the buses to look like, so we supplied examples and drafts until we landed on the stand-out yellow buses you see today.
Now he’s excited to keep working with us because he’s seen the return on investment and the benefit that transit advertising brings to the Des Moines area.
“Now that we’ve learned over the years of being with Adsposure and DART, it’s just made us that much more encouraged to do more to wrap more buses, and to have more of a presence because more of it does go back into the city,” Johnson said.
If you want to reap the same benefits as them, and have an impact in your local community, contact our Adsposure team in your market and see how we can help you!
Getting support for your transit campaign
Every effective campaign starts with a clear goal and a partner who knows the market. If you want to reach your community across Louisville or any of our markets it helps to see how transit advertising works in practice. Park DuValle’s story and the Adsposure team are two good places to start.
Talk to our Team
