The F.C. Tucker Company is a leader in Indianapolis real estate. So, it’s no surprise that the 106-year-old brand also wants to lead the way in advertising. From yard signs with the telltale Tucker “T” to digital advertising, the F.C. Tucker Company can be found throughout Indy. But, their newest advertising asset is one that hasn’t been seen before in Indianapolis.
The F.C. Tucker Company decided to partner with Adsposure and IndyGo to launch one of the first Indianapolis advertising campaigns on IndyGo’s new Red Line. And their 60-foot articulated (accordion-style) buses are impossible to miss, turning heads all over the city! The rolling billboards remind the city of the company’s impressive impact in Indianapolis, and the expansion of needed public transportation service from IndyGo.
F.C. Tucker’s Legacy in Indianapolis
For the real estate brokerage, being number one isn’t new. The F.C. Tucker Company is the largest real estate brokerage in Indiana. They have the number one market share in Indianapolis and have over 1,000 agents in greater Indianapolis alone, along with 800 additional agents across the state and reaching into Kentucky.
But it’s not just their size that makes them a leader in the real estate space. The F.C. Tucker Company prides itself on having extremely skilled agents. They have a dedicated training department and are focused on developing their agents throughout their career.
“From a consumer standpoint, we really do have a lot of resources available for our agents that really just make them the best and the brightest in the market,” shared Claire Belby, Senior Vice President of Marketing for the F.C. Tucker Company.
Combine their massive size with their highly trained agents, and the F.C. Tucker Company is a dominant force in the Indianapolis market. However, even with their strong presence, they still need to advertise.
“Because we are so large and we’re in every market, we’re kind of like the everyman, we’re in every price point, every neighborhood,” said Belby. “So sometimes it can be kind of hard to decide where to put our marketing dollars, because there’s so many opportunities. We look for those high visibility opportunities.”
And they found that high visibility advertising opportunity with Adsposure and IndyGo’s Red Line.
The Red Line is Revolutionizing Indianapolis Advertising
The Red Line is IndyGo’s first bus rapid transit (or BRT) line. This 13-mile-long route runs through a highly populated area of Indianapolis with more than 50,000 residents living within a quarter mile of the route. Additionally, nearly 150,000 jobs are located within a quarter mile of the Red Line. Buses travel this route every 10-20 minutes in both directions. This popularity and frequency make the Red Line a perfect vehicle – literally and metaphorically – for advertising!
That’s why the F.C. Tucker Company chose to partner with Adsposure, the official provider of advertising on IndyGo, to kick off their transit campaign in a big way.
“We were really looking for that broad exposure,” shared Belby, “We were particularly drawn to the Red Line because it does have a lot of retail and housing development. I think there’s excitement about the Red Line, and so to be a partner with that is something that we always look for.”
And F.C. Tucker’s 60-foot buses driving up and down the Red Line are certainly building on their brand awareness. Belby credits the buses to being “moving billboards” as a dynamic alternative to the classic billboard and are seeing success from such a high visibility opportunity.
F.C. Tucker’s Dynamic Indianapolis Bus Ads
The F.C. Tucker Company chose to start with Adsposure by wrapping two 60-foot buses and one 40-foot bus as part of their “Home Happens Here” campaign. This campaign focuses on two important aspects of their business. First, that F.C. Tucker’s agents are there for their clients at every stage of life – whether it’s their first home, forever home, or downsizing for retirement – they have an agent for every need. Second, the campaign also emphasizes that they provide a one-stop shop for the entire real estate purchase process..
F.C. Tucker wanted to tell this story through their buses, and they did exactly that with assistance from the Adsposure design department.
“The design process when it came to the creative was pretty seamless. We had a strong campaign, we had images selected, we had messaging, and we were using it in other mediums, so we knew what we wanted, and working with the team at Adsposure was very easy.” Belby said that when she and her team received the mockups, they were impressed. “We had a lot of confidence with what we were going to be seeing. We only went through a few rounds of revisions because we did try a couple of different backgrounds. What we were going for was impact, and I think we hit the nail on the head.”
And the buses certainly make an impact. The large images of homeowners at various stages of life, combined with pops of the Tucker ‘T’ and their signature colors, tell the story they aimed to share.
“The very first time that I announced the opportunity and showed the visuals to our management team, the room went crazy. And the first time I saw it out on the road, I had the exact same experience. It’s really fun to see it. You can’t miss it. And a lot of our agents have seen it. They’ll be sending the marketing department pictures of it. So, it’s fun. I get excited every single time that I see it,” shared Belby.
Keep Your Brand Moving with Indianapolis Advertising and Adsposure
If you want to keep your brand top of mind in Indianapolis, like the F.C. Tucker Company, bus advertising with Adsposure and IndyGo is a great option! Adding transit advertising to your next campaign allows you to elevate your brand as a leader in the community and is sure to be seen across the Indianapolis area.
If you’re interested in learning more about the F.C. Tucker Company, please visit their website at https://www.talktotucker.com/.
And, if you’re ready to launch your Indianapolis advertising campaign with Adsposure and IndyGo, reach out to our team at https://www.adsposure.com/contact-us/. Our Indianapolis Account Executives are ready to help move your message throughout Indianapolis!