Have you considered adding bench advertising to your next marketing campaign? With the ability to specifically target high traffic areas, and visibility that reaches pedestrians and motorists alike, there are many benefits of bench advertising, and it may be the missing piece to your local marketing strategy.
Bench Advertising Targets the Local Community
Many of today’s advertising options have difficulty reaching a specific population. With the rise of streaming services and the breakdown of traditional local television and radio, it’s harder than ever to reach a large portion of the local community. And ad spend for even primetime broadcasts continues to fall, seeing a 3.5% decrease in ad spend from 2023 to 2024.
That means that local and regional businesses who are looking to reach a population in a specific area are having to look for advertising options that evolve with today’s media landscape. The beauty of out-of-home (OOH) advertising is that unlike digital media options, OOH ads cannot be skipped, or on a different channel or streaming service. And the additional benefit to bench advertising as your chosen OOH option is that you can decide exactly where your ad is – whether that’s a high traffic intersection, in front of your brick-and-mortar location, or at a popular transit center.
Adding bench advertising to your marketing campaign can also elevate any other media that you already invest in and ensure that even if those messages are reaching the local population, your bench is serving as a reminder. According to the OAAA, “OOH advertising functions as the bridge between mobility and sale. It influences consumers when they are away from home and most likely to make purchase decisions. OOH advertising reaches 96 percent of Americans – more than any other advertising medium.”
Benches Don’t Break the Bank
Another benefit of bench advertising is that the cost per 1,000 impressions (CPM) is extremely low compared to other major media options. OOH advertising in general enjoys the lowest CPM out of any advertising category, making benches a fantastic bang for your buck.
Because benches are often positioned in high-traffic areas and popular transit routes, they’re constantly visible to both pedestrians and drivers, making them an excellent choice for extending brand awareness at an affordable rate.
Bench Advertising Reaches More Than Bus Riders
Many business owners and marketers assume that bench advertising is meant to target those using the benches – typically bus riders. While bus riders may be one group of people targeted by these advertisements, bench advertising reaches a much broader audience.
Think about your own commute, and the advertisements you see along the way every single day. You’re not directly in front of the billboards, shelter posters, or benches you pass by, but you notice and remember their advertisements. Bench advertising reaches people on foot passing by or enjoying the public space, along with people passing by or sitting in traffic in vehicles.
The OAAA reported that 85% of adults are exposed to some form of out-of-home (OOH) advertising regularly. Additionally, around 78% of adults recalled an OOH ad within the last month, showcasing its visibility among diverse audiences beyond just transit users. Bench advertisements are a great way to reach the entire local community, not just bus riders.
Boost Your Advertising Campaign with Benches!
If you’re ready to increase your local advertising impact, bench advertising may be the solution you’re looking for. At Adsposure, we are proud to promote the value of public transit advertising. If you’re ready to elevate your next marketing campaign with benches – let’s connect!