Johnson’s hope is that you call the Golden Rule because you see their fleet across the city, you hear their ads on the radio and tv, and most importantly several fully wrapped buses ferrying people all over the Des Moines Market.
“That top-of-mind awareness is everything in our world,” he said.
This is all because of the strong recall ability of transit advertising.
In a study by the OAAA, out-of-home advertising had the highest percentage of ad recall of any other form of advertising. You can’t skip it; it’s not competing for attention from other forms of entertainment and it connects with people while they’re engaged with their world.