Tax season is quickly approaching – are you marketing your services to your target audience? Transit advertising is a great option for financial and tax service providers looking to reach those who need their services most. With its broad reach, timely location-based targeting, and strong appeal among younger audiences, transit advertising is an effective way to connect with diverse, on-the-go consumers.
Reach the Entire Community with Transit Advertising
One of the biggest benefits of transit advertising is its reach. Your advertisements will be running through the streets of your local community, alternating routes day by day to ensure that people throughout your area see your ads on the go.
Additionally, if your business opts for bench or shelter advertising, you’re able to not only target those riding the bus in your community, but also everyone driving or walking by!
This wide reach is one reason why out-of-home (OOH) advertising venue has increased exponentially in 2024, growing by $2.78 billion, according to the Out of Home Advertising Association of America (OAAA). And consumer banking is in the top 10 OOH product categories – reflecting the investment that other tax and financial services businesses make in OOH advertising like transit.
Promote Your Local Services with Location-Based Advertising
Transit advertising offers an ideal platform for financial and tax service providers to connect with consumers right in the neighborhoods they serve. With ads on benches and shelters that are in high traffic areas, people who need your services are sure to see them during the busy season!
Check out our gallery of shelter advertisements or bench advertisements to see what’s possible!
Being in the right place at the right time is vital for successful marketing campaigns, and transit advertising puts your message right in front of the local population. Unlike billboards on highways that often reach out-of-state travelers, transit ads keep your message close to home. Plus, your ads won’t be blocked or targeting people outside of your local area like many digital ads may.
With transit advertising, your message stays where people live, work, and spend their time, delivering consistent visibility to your target audience day after day. The local community will see your ad repeatedly, keeping your services top of mind when they need them most. And this increased brand awareness from your local community is increasingly important when competing for business during tax season and beyond.
A Favorable Advertising Format for All Consumers
Over 162 million people filed taxes in 2023, according to the Internal Revenue Service. That means that people from Generation Z to the Baby Boomers need to file taxes – and you need to advertise your services in a way that reaches them. OOH advertising, particularly transit, is viewed favorably by consumers of all ages, but especially the younger generations that may not yet have a dedicated provider for financial or tax services.
Gen Z and Millennials are digital natives, and know how to block out social media, podcasts, or streaming ads. With a quick click of a button or change of channel, those ads are never seen or heard again. However, OOH advertising can’t be blocked and doesn’t disrupt their everyday activities. This favorable view translates into an extremely high likelihood of action, as 66% of smartphone users acted after seeing an OOH advertisement, according to a survey by A.T. Kearney.
So, if you’re trying to target the entire population, OOH is a great way to do so and see a high return on investment.
Transit Advertising is a Smart Investment for Tax and Financial Services
Transit advertising’s expansive reach, hyper-local targeting, and favorable perception make it an essential tool during tax season and beyond for financial services organizations. By meeting your audience where they live, work, and commute, you can ensure consistent visibility and engagement across all age groups, particularly younger generations.
With transit advertising, your services remain top of mind, driving awareness and action just when your audience needs it most. So, when people in your area are receiving their W-2s and 1099s in January, make sure that your advertising is all around them, reminding them you’re there to help.
Whether you’re promoting expertise during tax season or year-round financial services, investing in transit advertising is a smart and impactful way to grow your business. If you’d like to get your brand on the bus before tax season, reach out to the professionals at Adsposure!