Advertise During Des Moines' Biggest Events
Utilizing Des Moines’ top events strategically in your marketing approach can amplify brand exposure and create meaningful interactions with your desired demographic.
Drake Relays
April 24-27, 2024
Drake Stadium
The Drake Relays is an outdoor track and field event held in Drake Stadium on the campus of Drake University. Billed as America's Athletic Classic, it is regarded as one of the top track and field events in the United States.
Des Moines Art Festival
June 28-30, 2024
Western Gateway Park
One of the world's most respected festivals, hosting 190 of the nation's top artists. Fourteen-time winner of the Grand Pinnacle Award from the International Festivals and Events Association, the outdoor festival celebrating arts and culture attracts more than 200,000 people each year to its downtown location in Iowa's capital city and largest metropolitan area.
80/35 Music Festival
July 12-13, 2024
Water Works Park
The 80/35 Music Festival, organized by the nonprofit Des Moines Music Coalition (DMMC), offers a vibrant celebration of music and culture in downtown Des Moines. With a diverse lineup spanning national touring bands on a main stage and regional/local acts on smaller stages, the festival provides an inclusive platform for musical exploration and enjoyment.
World Food and Music Festival
August 23-25, 2024
Western Gateway Park
Iowa's Latino Heritage Festival
September 2024 (Dates TBD)
Western Gateway Park
Oktoberfest Des Moines
September 2024 (Dates TBD)
Water Works Park
Des Moines Marathon
October 20, 2024
Downtown Des Moines
CelebrAsian
May 24-25, 2024
Western Gateway Park
Principal Charity Classic
May 29- June 2, 2024
Wakonda Club
PrideFest
June 7-9, 2024
East Village
Ironman 70.3
June 9, 2024
Downtown Des Moines
Yankee Doodle Pops
July 3, 2024
State Capitol Grounds
Being the biggest single-day concert event in Iowa, this gathering is renowned for its family-friendly and patriotic ambiance. The event includes a spectacular fireworks show illuminating the downtown Des Moines skyline. Hosted by the Des Moines Symphony, it consistently draws an average attendance of 100,000 people, making it a significant cultural celebration in the region.