According to Anderson, the strategy behind this out of home media comes down to being simple yet impactful.
“My first order of business is to ensure that my clients thrive not only with massive visibility, but also that their ads run continuously on a daily basis,” he said. “ I call this ‘unskippable content.’ These large, dynamic 3D billboards move through traffic at eye-level and simply cannot be missed by the shiny new cars on the outside of the vehicles.”
But there’s more to the mix than just eye-catching designs that Parker estimates will garner more than 5.5 million impressions annually. These assets — coupled with the connotation of community involvement and giving back to the city in which we live and work — pack a mean punch.
In his words, “it’s a recipe for undeniable success alongside any company’s marketing efforts. We are playing to win-win and work famously together with traditional and targeted online strategies, or as a core advertising tactic. The sky’s the limit for what we can do with these creatives.”