BCTC started as Lexington Community College 75 years ago and according to Sjogren their main goal is making sure that everyone has access to education.
“The way we do that is by getting the message out, we’re open access, which means that if you have a high school diploma, we’re going to figure out a way to get you into classes here,” Sjogren said.
However, getting that message out is easier said than done.
Their students range from 17 to 70, so there’s no one form of advertising that works across the spectrum – That is, aside from the bus ads that that they run on the LexTran buses in their area.