How Adsposure & IndyGo are Transforming Indianapolis Advertising
https://youtu.be/5advFp4hkBE?feature=shared IndyGo is a leader in the public transportation industry. Not only do they move millions of residents and visitors across 400 square miles in Marion County, but they also set the standard for innovation, safety, and now, Indianapolis advertising. While IndyGo’s primary focus is to get people to school, work, and play – their […]
Why Home Services Companies Choose to Advertise on Public Transit
Households in the United States spend $5,000 on average per year on services (Zipdo). Are you making sure that your business is taking a piece of this $440 billion market? If you own or work for a home services business, you already know that you have an extremely large audience to reach. At any point, […]
The F.C. Tucker Company Leads Indianapolis Advertising on the Red Line
Play Video The F.C. Tucker Company is a leader in Indianapolis real estate. So, it’s no surprise that the 106-year-old brand also wants to lead the way in advertising. From yard signs with the telltale Tucker “T” to digital advertising, the F.C. Tucker Company can be found throughout Indy. But, their newest advertising asset is […]
Targeting Gen Z with Transit Advertising
Are you trying to capture Gen Z’s attention but having no luck? Have your expectations for digital advertising fallen short because of your minimal ROI? Your next stop should be bus advertising. Who is Generation Z? Generation Z, also known as Gen Z or Zoomers, is the next generation of decision makers and consumers, meaning […]
The Enrollment Cliff is Coming – Are You Reaching Prospective Students?
For many colleges and universities, the upcoming enrollment cliff is encouraging creative advertising to get their brand in front of prospective students and the community to increase brand awareness. Higher education leaders are familiar with the impending enrollment cliff that is projected to peak in 2025. There are fewer high school graduates, which in turn […]
Transit Advertising is More Than Revenue
Transit media is one of the oldest forms of out of home advertising, originating in the 1850s. Businesses have relied on these eye-catching moving billboards for over 150 years to grab the attention of their target audience. Now, it’s at risk. Transit authorities across the nation are moving away from allowing advertising on their assets, […]
Transit Advertising is on the Rise, Here’s Why
Transit is the fastest growing out-of-home (OOH) advertising medium, increasing by 7.3% in 2023 (OAAA). But why are bus, shelter, and bench ads becoming increasingly popular? Let’s dive into five reasons why transit advertising is thriving, and why you should consider this medium for your next campaign. From major brands like Pepsi to local nonprofit […]
Recruiting with Full Wraps – Kansas City Fire Department’s Successful Transit Advertising Campaign
Attracting and hiring high quality candidates can be extremely difficult – and hiring has surely been a recent struggle for the Kansas City Fire Department. With the competitive labor environment, job hunters have lots of options to choose from, and it can be difficult to make your position stand out in the sea of opportunities. […]
The Winners of the 2023 Transit Awards!
The 2023 Transit Awards voting has wrapped up, and the competition was fierce! We would like to thank our amazing advertising partners for their continued support of public transit advertising, and all who voted for their favorite campaigns. We received over 7,900 votes across our 8 markets! We are excited to share the 2023 Transit […]
The Adsposure Transit Awards Return!
The 2023 Adsposure Transit Awards The third annual Adsposure Transit Awards will kick off Monday, March 25th! The Transit Awards brought in over 11,000 votes in both 2022 and 2023, with over 100 different campaigns nominated. Now, we are recognizing campaigns that have run throughout 2023. These campaigns were selected by Adsposure’s internal review committee […]