With the new year quickly approaching, now is the time that wellness focused business work to ensure they are reaching the right people. According to McKinsey & Company, wellness is a $2 trillion dollar market globally – and it’s continuing to grow with the influence of younger demographics. So, how do gyms, salons, or retailers of fitness focused products make sure they are remembered in a fast-paced market, especially as we near the common health related New Year’s Resolutions? That’s where out-of-home advertising can step in.
Lean Into the Health-Minded Messaging
Tap into the season of health-focused lifestyle changes with messaging and visuals that drive results. From shelter advertisements that feature impressive before and after photos of a local personal trainer, to a full wrap bus advertisement that features the latest technology in body contouring – like the one pictured below – there are many ways to build on the New Year’s Resolutions messaging that comes around every January.
For gyms, this might mean promoting new member challenges, free trial classes, or transformation programs that motivate people to take action. A simple “This year, commit to you” message paired with high-energy visuals can grab attention and inspire movement.
For spas and wellness centers, focus on recovery and renewal. Messaging such as “Recharge for the year ahead” or “Start fresh with self-care” connects to the same mindset while appealing to those looking for relaxation and balance.
OOH and transit advertising give these messages staying power. As people commute to work, run errands, or return from the gym, ads like these become a regular reminder of goals and a visual motivator to keep going.
Reach Gen-Z and Millennials with Current Trends
The younger generations are shaping the wellness industry. According to Exercise.com and a survey by PT Pioneer, people ages 18-34 are more likely to have a gym membership than any other age group, with this group holding 31% of memberships. Additionally, a McKinsey & Company survey found that 56% of Gen Z consumers in the US said that fitness was a “very high priority,” compared to 40% of US consumers overall.
So, how do fitness-focused businesses make sure they’re reaching the wellness-obsessed younger generations? For one, the tech savvy Gen Z and Millennial consumers aren’t going to be swayed by advertising that doesn’t relate to them. To better understand the advertising that will make a splash with the younger crowd, read our blog on Targeting Gen Z with Transit. Businesses should ensure their campaign taps into the spaces Gen Z and Millennials are, from TikTok to YouTube to OOH advertising near sports venues, college campuses, and areas that are popular for young professionals and students.
That’s why transit can be such a great addition to reaching younger consumers. From bus advertisements that extend digital campaigns featuring a trusted online voice, to shelters that place products at eye level in neighborhoods that are popular, transit advertising can extend marketing campaigns without disrupting the day-to-day lives of the population they’re hoping to reach – something young people greatly value.
Is Transit Advertising Right for Fitness Focused Businesses?
Q: How do I know if transit advertising will work for my business?
A: Businesses of all sizes and types find success with transit advertising. Local brands turn to transit advertising to increase name recognition and drive local sales, while regional and national businesses may turn to transit for similar reasons, or to continue a mass marketing campaign that offers coverage nationwide.
Q: What advertising works best for fitness or wellness brands?
A: We will help create the perfect package for your goals and budget; However, often we see fitness and wellness brands aiming for high impact see great success with large format advertisements like full wrap buses or extended exterior formats, and organizations looking for localized targeting enjoy static, eye-level advertisements like bus shelters or benches.
Q: I’m looking for bus advertising in a specific location; can you provide that?
A: If you’re looking for bus advertising near your business or in a certain area, bus shelter advertising and bench advertising is a fantastic option to ensure your ads are right where you want them. Additionally, if your business or the location you’re targeting is along the bus route, know that your advertisement will often pass that spot, but we cannot ensure the route your ad will be on as bus assignments change each day.
Q: I want pricing on bus advertising, where can I find that?
A: Because of the variety of options and timelines that a transit advertising campaign can run for, the best way to get accurate pricing is to either fill out our Contact Us form at https://www.adsposure.com/contact-us/ or call us at 833-287-9727.
Now is the Time to Tap into Transit
As we approach 2026, Americans, and especially the health-focused younger crowd, are ready to get back to looking and feeling their best. For businesses providing a product or service that falls into the wellness or fitness category – now is the time to really tap into the power of OOH advertising. Move marketing campaigns from on-screen to on the street with bus and shelter advertising!
Interested in learning more or wanting to speak to an Account Executive to figure out what a transit campaign could look like for your business? Fill out a form at https://www.adsposure.com/contact-us/ or give us a call at 833-287-9727.