The Adsposure team is thrilled to announce that we are now the exclusive transit advertising service provider in Durham, NC! GoDurham officially announced our new advertising services partnership last week on September 10, with an event featuring the first new advertisement, the North Carolina Museum of Natural Sciences and their “Blue Whales” exhibition.
Representatives from Adsposure, the NC Museum of Natural Sciences, GoDurham, and the City of Durham came together to celebrate the launch, and to discuss the future of the advertising partnership, which runs through May 31, 2028. The entire team at Adsposure is looking forward to the next three years of strong partnership and increased revenue to GoDurham through advertising.
The event was complete with remarks from President of Adsposure Jason Klare, and photo opportunities with GoDurham and Adsposure’s first bus advertisement of the new partnership – a super kong advertisement of a blue whale.
Transit Advertising in Durham
By leveraging the power of transit, we know that local businesses and national brands alike can connect with audiences across Durham in meaningful ways every day.
“Bus exteriors are known worldwide as an effective media investment for advertisers because they travel through the marketplace to the most needed interconnected locations,” said Alex Souders, Director of Marketing for Adsposure. “The entire Adsposure team is thrilled to be here in Durham, and to kick off this partnership in a thriving and growing marketplace.”
A Valuable Advertising Partnership Ahead
The City of Durham and GoDurham have set ambitious goals for this partnership, backed by a commitment from Adsposure to provide more than $1 million in guaranteed funding. Beyond this guarantee, the agreement also includes performance-based incentives and opportunities for additional revenue sharing throughout the five-year contract term.
Adsposure expects revenue to surpass previous advertising partnerships and looks to identify additional revenue-generating opportunities that could exist, further supporting a strong and sustainable transit system for the Durham community.
Ready to Advertise on GoDurham?
Interested in learning more about the opportunities or reserving space? Reach out to our Durham team directly at Adsposure.com/Durham or call 919.234.7720.