Transit Advertising Goes With Television like Peanut Butter Goes With Jelly
When it comes to effective campaigns, using various tactics in combination to achieve your goals is a smart and proven way to maximize results. For those that heavily utilize television placements, transit ads such as bus wraps help break through the ad clutter and broaden reach in the market.
Why Add Transit To Your TV Campaigns
Benefits of TV Ads
Adding Transit Ads
Prime Time Coverage
TV hits it’s largest audience 8 PM to 11 PM.
Audio & Visual Message
Having a message displayed with audio and video may be expensive but can be effective.
Short Burst Exposure
Sixty 30 second ads = 30 minutes of exposure in a week.
Around the clock
Adding Transit Media provides 20 hours a day of ads simultaneously hitting a wide demographic.
Bold Messages That Move
The big, bold in your face bus ad is great reminder of a TV ad with consistent, creative messaging.
All Day Exposure
Transit media is always out there with your campaign, resulting in around the clock coverage.
Transit advertising cannot be ignored or turned off.
When you add transit to TV, you get a one-two punch that is impactful both with quick bursts, and reinforced with consistent and wide spread exposure.
TV & Transit By The Numbers
Impression Cost Comparison
Advertisers keep coming back to transit because of the value. Impression costs are extremely low by comparison. Adding transit can dramatically increase the frequency and total exposure of a campaign.
Consumer Ad Favorability
Both Television ads and Out Of Home ads are seen favorability by audiences, but because transit ads are not interruptive ads like commercials, they are seen even more favorably, and when creatively used offer a unique ad experieince.
Advertising Effectiveness of TV and Out of Home
TV ads have a very wide range of impact on viewers, which can be the result of timing, hitting the right audience, or if commercial messaging gets lost in the creative process. Transit and Out-Of-Home ads have less risk of missing the mark, and have fundamental value that is hard to beat.
Adding Transit Increases Reach
On average, OOH like Transit ads reach an additional 18% of the target market to those that were exposed to a tv campaign alone. Adding transit can result in more customers that would never have seen the TV ads alone.
Broadcast With Transit & Cable With Transit
Broadcast With Transit
Cable With Transit
Interested in a specific market?
Each market we serve transit advertising has some unique options available in their area. Learn more about each market and what they offer:
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10810 Kenwood Road
Blue Ash, OH 45242
Des Moines, IA
100 Court Ave, Suite 204
Des Moines, IA 50309
Kansas City , MO
600 Broadway, Suite 460
Kansas City, MO 64105
881 Nandino Blvd, Suite 4
Lexington, KY 40511
201 4th Ave N. Suite 1960
Nashville, TN 37219
San Antonio, TX
711 Navarro St Suite #709
San Antonio, TX 78205
Fort Worth, TX
309 W. 7th St. Suite #1050
Fort Worth, TX 76102