Out-of-Home Drives Online Activity

Facebook, Instagram, Twitter, LinkedIn, and Pinterest are some of the popular social media sites people are constantly active on, and always buzzing about. The challenge for most businesses is driving traffic to their social media sites, and even harder is getting people to become a part of their online community and spreading the word through ‘likes’, ‘posts’ and ‘shares’.

Did you know adding out-of-home (OOH) transit media into your marketing mix can drive consumers to your social media sites?

  • Nielsen’s OOH Online Activation survey results showed out-of-home advertising is the most effective in driving online activity. The study found out-of-home ads deliver more online activity per ad dollar spent compared to TV, radio and print.
  • According to an Arbitron study, more than 2/3 of travelers make their purchasing decisions outside their home during a typical week.

People spend 70% of their day outside the home and the way we consume media has changed dramatically over the past decade. Traditional TV is giving way to services like Netflix, Hulu and Amazon Prime. Our favorite shows are DVR’d and watched later, or watched on demand. Radio is now streaming. And, of course, cable news and print newspaper consumption is down. You can completely avoid or skip over advertising on these mediums but you can’t turn off transit media and OOH advertising.

Consider advertising on the side of a bus, lots of buses, to reach a massive and wide range of consumers. Bus side ads can be used to build top-of-mind awareness, generate awareness and interest in a special promotion, or even for a social media contest. Buses move with the crowds all over town. They’re seen in the central business district, entertainment areas and neighborhoods. They reach the right people at the right time.

Let us show you how transit media can increase your online activity and get you results.

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