Reach consumers as they go about their day.

The D-Line Shuttle reaches the more than 80,000 people who come to work in downtown Des Moines, as well as the more than 13,000 residents who call downtown Des Moines home.

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Facebook, Instagram, Twitter, LinkedIn, and Pinterest are some of the popular social media sites people are constantly active on, and always buzzing about. The challenge for most businesses is driving traffic to their social media sites, and even harder is getting people to become a part of their online community and spreading the word through ‘likes’, ‘posts’ and ‘shares’.

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If you’re looking for a way to get your marketing message in front of elderly consumers as well as consumers with disabilities, consider out-of-home transit media, and more specifically, paratransit advertising.

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There are countless websites today dedicated to recruiters, hiring managers and job seekers. Sites like Career Builder, indeed, The Ladders, LinkedIn, Glassdoor and Monster just to name a few, but with so many sites and high volumes of job postings, are your recruiting ads reaching the right candidates? 

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Creating top-of-mind brand awareness means having your company name constantly reinforced in the marketplace. Your goal is to create Spontaneous Recall. 80% of consumers pick a brand they are already familiar with when the need arises.

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You’re probably wondering what a Visual Hammer is. Well, the idea of a visual hammer is a visual that reinforces a positioning concept. Al Ries introduced us to the concept in a 2008 Ad Age article, and Laura Ries went in-depth on the topic in her 2015 book Visual Hammer.

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