With a round-the-clock live music scene, the Grand Ole Opry, 17 city wide conventions, an NHL and NFL team, and some of the best shopping and dining in the region, it’s no wonder Nashville broke a new record with 14.5 million visitors in 2017, a nearly 5% increase from the previous year. Known as Music City, Nashville has become one of the hottest tourist destinations in the world.
Nashville also boasts one of the most diverse and educated workforces in the U.S. Due to its 21 accredited universities and a student enrollment exceeding 100,000, Nashville is often referred to the “Athens of the South.” More than 1.6 million people commute to Nashville to work, one of the many reasons why Forbes ranked Nashville #3 on its list of Best Big Cities for Jobs.
Advertising Options: Bus, Bench, Shelter, Music City Star, MCC Station, Station Domination, Paratransit
The Nashville Metropolitan Transit Authority (MTA) - now called WeGo Public Transit - transports an average of 30,000 people through Music City each day. Its main bus terminal, called Central, ushers thousands of daily commuters traveling in and out of the city for school, work and play. WeGo Public Transit also offers a paratransit service operating specialized van services for people with disabilities and the elderly who may be unable to use regular bus routes.
With an annual ridership of nearly 300,000 people, The Music City Star is a convenient way for residents along the East Corridor to get to downtown Nashville. It runs between Nashville and Lebanon, TN with stops at six stations along the way - Riverfront, Donelson, Hermitage, Mt. Juliet, Martha and Lebanon. The rail covers 32 miles, and runs every weekday in the mornings and afternoons.
The Music City Central station and MTA stations are located all along the routes the MTA and the Music City Star follows, and are packed with regular business commuters traveling in and out of the city to work. Adsposure can help identify an advertising plan that maximizes the reach and frequency of your message on shelters, benches and stations located along the bus and train routes in Nashville. Contact one of Nashville-based Account Executives for more information about a customizable transit advertising plan to fit your needs.
Advertising Options: Bus, Rail, Shelter, Bench, Partransit
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