If you’re looking for a way to market your message to seniors or consumers with disabilities, consider paratransit advertising.
In most markets, paratransit shuttles and vans have the same expansive route coverage as the transit bus system but provide the added benefit of door-to-door service. These vehicles travel in and out of neighborhoods all around town as they make their way to major medical centers, shopping centers, and entertainment areas.
Paratransit advertising is ideal for healthcare providers, insurance companies, pharmaceutical products, nursing homes and home health services since they reach a captive audience of people visiting major medical centers.
Paratransit ads also reach an audience of consumers in need of home repair services like plumbing, HVAC, landscaping because the shuttle buses travel in and out of neighborhoods picking up people in need of the transportation service.
Paratransit advertising can deliver a big, bold, face-to-face message in areas that other outdoor media, like billboards, can’t.
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